Trisha's WHY is embedded deeply in her core values; family, friendships, teamwork, and helping people live their best, most empowered lives. Her clean beauty journey began one night in February 2016. As a registered nurse who had worked in cosmetic dermatology, Trisha learned that the industry she had worked in for years, was not as it appeared. She learned that there were toxic ingredients lurking in the personal care products she was using on herself and her family every single day. She learned that the people she loved were not protected from these toxic ingredients and she felt empowered to do something about it. You can learn more about the personal care product industry here.